Your career should always be on the move. In search of something special, a more authentic experience.
Needing no permission to venture out of your comfort zone and soak up all the valuable lessons and teachable moments.
Questioning what you know and what you’ll find if you explore the path less travelled.
True variety and honest progress.
Finally, a culture you can embrace and it embraces you right back. There aren’t many place which can offer you that.
Our careers are the real deal.
The real deal
photography styles
Candid Group Shots
We showed the client two unique photography styles to promote the idea of Skyscanner being the real deal. For our social assets, we wanted a distinct style for when we want the audience to take a step back and consider the wider world of Skyscanner, its culture, the diversity and personality of its people... Anywhere we want them to get the bigger picture.
We went with a paparazzi-style, fly-on-the-wall photography style that will create a scene that focuses more on genuine and joyful moments between colleagues during their varied day-to-day work lives. Candid, travel-style imagery, which aligns well with Skyscanner's business, will capture them interacting, laughing, talking, sharing food, jokes and conversations.
Portrait Shots
For our hero people, we chose something a little different. We chose to go with a style that focuses on emotions, a sense of authenticity from their people. A studio shoot with a white background gives an ‘anywhere’ feel that focuses more on the individuals as we capture fun, emotive and genuine expressions or emotions.
We used these images when focusing on a specific colleague's story or trying to capture a feeling or characteristic associated with Skyscanner. These shots were tailored to specifically focus on the individual rather than groups or pairs.
the content
Select Group Shots
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social assets
Client Skyscanner
Art Director Tamara Razik
Copywriter Megan Smith
Photographer Kenny McCracken
Agency Blackbridge Communications