one team activateOne Team Activate was initially conceptualised as the sister company of One Team Stellantis responsible for automotive events for Mopar, Jeep, Dodge, RAM, Chrysler, Alfa Romeo, Fiat and Abarth. We were briefed on creating a brand identity to bring the concept to life.
LOGO concept
The logo design and colours were inspired by vehicle-related elements such as speed-o-meters, street lights as well as power buttons to emphasise on "activation".
As all Publicis Groupe logos need to include the iconic lion emblem, the logo had to keep that into consideration, with the lines hugging the emblem inclusively.
business cards
Business cards were designed with the company's colour palette, with the logo emblem on the frontside on a dark background to make it more prominent.
The backside is orange with information printed in a metallic finish, including the company's full logo on the side.
stationary itemsThe remaining stationary items embody the same look and feel of the business cards: envelopes are in One Team Activate Black with an orange flap, and the letterhead features the company emblem with orange streaks at the top and bottom for a splash of colour and colour-use consistency.
brief template
