make it brighter

Aviva is shaped by people who want to make a difference — people bold, people bright, people who bring their inner light to the everyday experiences of Aviva’s customers.

To help people, to give them such dedicated and personalised care on a day-to-day basis, you have to love putting the customer first.

That’s why we make it brighter.

service with a smile

We take stressful times and strive to make them special. We make meaningful changes with a smile.

We help guide people out of the darkness and into a lighter day. That’s why our customers love us. That’s why we do what we do. 

This quirky storytelling approach shows the proof of why we do what we do, and how every day is filled with different customer service needs, issues and adventures.

Headlines

Billy’s got the keys to his new home

While you’re unlocking your career potential 

Make it brighter

Jane’s island holiday is calling 

But first, she’s calling you

Make it brighter

Divya’s going through a tough time

Be more than just a voice at the end of the line

Make it brighter

Johnny’s revving up his hot rod

Help get him up to speed on his insurance

Make it brighter

Reggie’s retirement is off to a cracking start

You can help him patch it up

Make it brighter

moodboard

Yellow, funky type will be placed over poppy imagery to bring Aviva’s brand through in a way that feels different, while still staying true to the concept of brightness. This fun, maximalist approach is a bold way to engage future Aviva team members, while staying in Aviva’s playful TOV world.

photography inspiration

These backgrounds are vibrant, saturated and lend themselves to being quirky in a very Aviva way. A plain but coloured backdrop brings forward brightness while still being suited to the large-scale copy.

Inspired by a quirky, “Wes Anderson” aesthetic — this heavily stylised photographic approach will bring out unexpected but authentic moments from Aviva customers and all the different kinds of situations they may find themselves facing.

key visuals

Client AVIVA

Art Director Tamara Razik

Copywriter Megan Smith

Agency Blackbridge Communications