look the partThe car you drive says a lot about you, especially if the car you drive is a JEEP, Dodge or RAM. By driving one of these cars, you adopt a certain type of persona.
It's not just your car, it's your lifestyle.
So...
Teaser Video
In order to get this campaign going, we first had to shoot lifestyle and product images to have personalised assets on hand. We opted to include the usage of the car brands to add emphasis to the lifestyle shots, and used an industrial-style warehouse for our location to highlight the grunge, rugged and rawness of the brands we're working with.
lifestyle shoot
little details
To further enhance the style of this campaign, we tapped into something that all motor-heads love: stickers.
We utilised this trend to bring our concept to life in an interesting and impactful way.
social media assetsAnnouncement Video
Instagram Visuals
NB At the time of this campaign, Instagram had not yet launched the feature of being able to shop straight from the application itself in the UAE. Using the stickers to label the products gave us an opportunity to add more character to the campaign as well as redirect users to the MOPAR website.
Client Mopar Middle East
Art Director Tamara Razik
Copywriter Jason Walden
Agency One Team Stellantis